https://www.shawnbwatkins.com/shawnbwatkins daily 1.0 2026-02-23 https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/3c973456-1ecd-4a3a-9070-74a34d08e048/Facetune_13-05-2024-18-16-20.jpeg https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/11a84af0-7df6-42e4-978e-7c1c6dd0068d/desk+3.png https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/e34d6295-fec7-4b4a-940b-6576236a16a8/Page+Tear+4.png https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/4e1ab02a-66b7-4157-a612-c81243afaea5/page+tear.png https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/3a33ddc2-98de-4c06-9b6d-647f953d9279/curve.png https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/76617d19-1722-4fe5-ac2c-cdaa7669faa3/page+tear.png https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/b9f09b5f-139a-4a89-95ab-e91acc6cebe2/Page+Tear+2.png https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/194e3a99-998f-4cc9-93b1-aff654814d3b/bridge.png https://www.shawnbwatkins.com/resume daily 0.75 2026-03-09 https://www.shawnbwatkins.com/contact daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/1df21f55-abcf-4bd0-a39b-b2cc6a2a5c96/IMG_1676.jpeg https://www.shawnbwatkins.com/work daily 0.75 2025-09-22 https://www.shawnbwatkins.com/work/content monthly 0.5 2025-09-22 https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/8bcf6cae-d22c-4a8d-a7b0-cca53e48ee70/Screenshot+2024-06-11+at+3.33.57%E2%80%AFPM.png Work - Content Created a viral, meme-based call-to-action post during PETA’s SeaWorld boycott to engage new audiences. Designed to spark curiosity, raise awareness, and drive traffic to campaign resources. https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/b3557d09-2073-4f5f-9d6e-fc0623c8c605/Screenshot+2024-06-11+at+3.47.17%E2%80%AFPM.png Work - Content This was a design I created for an upcoming PETA campaign. https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/e1efc791-4276-4d3b-878a-5230675cd92b/Screenshot+2024-06-11+at+3.48.24%E2%80%AFPM.png Work - Content Developed an emotionally-driven social post using undercover footage from a PETA investigation. Aimed to inspire action and amplify awareness around lab testing on rats. https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/a35a9fe3-c392-4612-9883-9282fab6bc6e/Screenshot+2024-06-11+at+3.48.36%E2%80%AFPM.png Work - Content https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/b27c3258-faad-4143-b663-abc9e3a156a7/Screenshot+2024-06-11+at+3.52.45%E2%80%AFPM.png Work - Content Created a compelling visual post for PETA’s Skins Campaign to highlight the real-world impact of buying leather products and expose the cruelty behind the fashion industry’s profit model. https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/f3e5beef-a8cb-495c-b330-bda1752fe8a6/Screenshot+2024-06-11+at+3.52.31%E2%80%AFPM.png Work - Content Designed a visually appealing post for PETA’s vegan eating campaign to show that plant-based meals can be just as appetizing and satisfying as traditional dishes. https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/7301afd9-9b8d-4837-aab8-2fe00c1e4faf/Screenshot+2024-06-11+at+3.51.25%E2%80%AFPM.png Work - Content Created an eye-catching post using AI tools and photo editing to creatively highlight the impact of overfishing. Designed to spark user curiosity and raise environmental awareness. https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/229eb842-5998-4aca-9ef3-2a08c3df742b/Screenshot+2024-06-11+at+3.53.10%E2%80%AFPM.png Work - Content Designed a thought-provoking post to challenge how humans value some animals over others, encouraging reflection on speciesism and driving awareness around animal abuse. https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/5034a564-8f9f-4fa7-a42a-ca29db9bf154/Screenshot+2024-06-11+at+3.50.10%E2%80%AFPM.png Work - Content Created a Facebook post for PETA’s Vegan Eating Campaign on National Cheese Day to spotlight the benefits of vegan cheese and promote plant-based alternatives. https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/9121c766-7e60-4652-a9de-7841e283bef9/ChatGPT+Image+Sep+22%2C+2025%2C+02_28_38+PM.png https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/1800cd62-42fb-4283-8f69-cee2733acbad/ChatGPT+Image+Sep+22%2C+2025%2C+01_57_16+PM.png https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/17de645b-e23e-44dd-aca8-9124f63568da/Copy+Example.png https://www.shawnbwatkins.com/work/reels monthly 0.5 2025-07-06 https://images.squarespace-cdn.com/content/v1/666886ba8b735354d78e0a06/434981a6-c58f-499d-af20-e92b8e66b47a/Page+Tear+4.png https://www.shawnbwatkins.com/work/articles monthly 0.5 2024-09-03